On Saturday, July 17th, New York based ready-to-wear and swimwear designer Mara Hoffman presented her Swim Resort 2011 collection at this year's Mercedes-Benz Fashion Week Swim in Miami. At The Raleigh Hotel, guests enjoyed viewing Hoffman's colorful prints and intricate designs. Miami trendsetters now have an exclusive insight into the line's newest beach bags, sun dresses and swimwear. The theme of the collection was inspired by a mystical journey through the jungle. There were lots of interesting shades of highlighter yellow, red, mint, neon pink and black. My favorite look is pictured above: a one piece bathing suit with a criss-cross lattice detail along both sides. GORGEOUS!!! To find a local boutique that carries Mara Hoffman, visit the designer's website and click on "where to buy."
I am obsessed with Mara Hoffman's newest swim accessory: a fabulous new printed canvas beach bag with brown leather detailing! It has such a cool and unique pattern. As I watched the fashion show, the huge blue eyes on the bag definitely got my attention!
This season Hoffman partnered with Alternative Apparel, known for their vintage soft tees and basics, for a special mini-collaboration for the show. During the show, the "Mara Hoffman for Alternative Apparel" poncho made its runway debut. The poncho was designed with Alternative's ultra soft and cozy Eco-Fleece fabric and can be worn after a long day on the beach. Enjoy!
